In the chaotic media industry, it is the consumers of news who occupy the driver’s seat. Their ever-shifting behavior has all the other players chasing after them. Once, they liked getting information from newspapers, then it was their desktops, then Kindles, no, forget Kindles, now phones, and Facebook. First they consumed text. Now its video. To understand their behavior, think about three factors: speed, loyalty, and mobility. Let’s take them in that order.
In the race to win readers, which publisher will come out ahead?
Published in Uncategorized